IFA 2019 – first spoilers

At the IFA 2019 international press conference in Spanish Andalusia, several new products from the upcoming Berlin show were shown and told how the consumer electronics and home appliances market will change.

What sells better?

Surprisingly enough, according to a report from the chairman of the gfu supervisory board

The Society for Entertainment and Communication Electronics, the organizer of the Berlin exhibition –

note. ed.

Hans-Joachim Kamp, smartphone sales are expected to stagnate although they are still the world’s best-selling devices: 1.4 billion will be sold in 2019 . pieces worth 460 billion euros .

And the biggest leaps are expected from ultra HDTVs they will be sold up to 108 million and the market will grow by 18% , OLED TVs 4.1 million and up to 45% growth , wireless smart speakers: up to 75 million and the market will grow by 41% .

Appliances, too, are expected to see small but growth: large appliances up 2.8%, small appliances up nearly 8%.

TVs on a roll, “tablets turning,” 5G and other IFA trends

Artificial intelligence is being incorporated into many types of devices: thanks to AI, they are able to self-learn and improve their own performance and efficiency, giving the user practical advice and recommendations. Above all, voice- and gesture-controlled systems and the latest generation of 8k monitors that can adapt today’s image resolutions to the new, “ultra-sharp” pixel grid.

The first off-the-shelf 5G smartphones will be unveiled at IFA 2019, and other devices capable of working with super-fast 5G communication networks will soon be available.

Qualcomm President Cristiano Amon will speak at IFA 2019 about the commercialization of 5G, which will profoundly change the mobile industry and transform the global economy. “

The commercialization of 5G is a new era of invention that will forever change the devices we depend on every day and enrich our lives

“he says, but will tell the details on September 6 in Berlin.

The trend for flexible screens covers the entire exhibition: IFA visitors will see large TV sets that can be rolled up and stored in a cupboard, and tablets that fold in half and turn into smartphones, as well as prototypes of wristworn cell phones in the form of bracelets and smartphones with transparent screens.

The sound for home movies becomes “360-degree”: speakers acoustically covering the farthest corners of the room take surround sound to a new level.

By the way, the artificial intelligence helps to recognize the sound source stadium, concert hall, etc. .p. , and build sound with appropriate corrections.

This year, the German company Sennheiser will be the official audio partner of the exhibition. In Andalucía she showed the final version of the AMBEO soundbar with room virtualization technology, which allows you to adjust the speaker system according to the characteristics of the room: area, volume, sound reflecting and absorbing surfaces, etc.p. The soundbar has 13 independent speakers, supporting low frequencies up to 30 Hz. As a result, AMBEO’s sound is so naturalistic, lush and three-dimensional that the listener is simply immersed in it, experiencing the effect of being present.

Price of the question – 2499 euros.

Tech for the home – a spy find

Appliances with remote control and home networking are in demand.They can share information, record users’ personal habits and make “rationalization proposals” to optimize modes for energy and time saving, as well as to preserve health and nerves: the built-in camera will show you what’s in the fridge and how a cake is in the oven the air conditioner works only if you’re indoors and it doesn’t blow directly on you the washing machine asks what and where you got dirty and advises how to cover the stain crossed out …

According to a report by the world’s leading market research agency GfK, small appliances are leading in sales:

• Robot vacuum cleaners No. 1 ,
• Hand-held cordless vacuum cleaners – “sticks”,

In a big one:

• Devices with the steam function washing machines, dishwashers, ovens
• cooker hoods integrated into cooker hobs.

It is the expensive appliances with innovations that are expected to sell better than simple devices: consumers want to be surprised and are willing to overpay for cool “chips,” and IFA 2019 will be a platform to test their potential.

Here are some of them:

Candy RapidO washing machine: Wash by picture

The Italian brand’s washing machine has acquired a surprising skill, and all that is left to figure out is whether it is needed or not.

Imagine you have a pile of laundry and you don’t want to bother, sort and think about which program to choose. Candy offers to take a picture of the laundry directly in the basin, in the basket or on the floor and send it to the machine through the app, after which it will select the washing program and optimize the detergent consumption.

In addition, the new machine has not one, not two, but nine short cuts, especially for those who fear that the washing in the mini-program will not get good results.

Haier DUO washer-dryer: opens on a knock

The human-high machine has two drums, but not both for washing, as we have already seen with Haier, but one – the lower one – for washing, and the upper one – for drying.

Loading – depending on model – 10 or 13 kg of laundry for washing, and 7 or 10 kg for drying. In addition, the machine can freshen laundry with steam.

The point of the novelty, above all, is not in combining the functions of a washer-dryer and a dryer – there are quite a few such models – but in the way they are combined.

In a conventional washer-dryer, you can either wash or dry, and drying does not use a heat pump, while the Haier DUO dries it more efficiently and quickly, and both operations can be performed simultaneously. And the icing on the cake: both drums open on the glass – no levers, no knobs, no effort.

Philips belt to help you stop snoring

While previously the company only produced professional equipment to combat apnea as snoring is called in the medical language , which could only be prescribed by a doctor, now there will be a device for home use. It’s a belt that controls your sleeping position and prevents you from rolling over onto your back, the position most conducive to snoring. A slight vibration makes you change position without disturbing your sleep, and the person stops snoring. The Philips belt is persistent: it vibrates until the sleeper turns: clever technology enables the gadget to adjust the duration of vibration independently.

Smart sensor Safera Sence monitors the kitchen and more

We turn on the stove and forget we turned it on, we put a frying pan on it and then plunge into the Internet, we remember the hood when the smoke is billowing and everything smells like fried fish, we don’t remember how and what to cook…

For forgetful gourmet chefs created a portable device Safera Sence: it is placed above the cooktop and monitors the main parameters of its temperature, the presence or absence of dishes on it and keeps track of clean air.

Safera Sence connects to your mobile device via an app and reminds you that it’s time to put a pot on the stove, that the hob is hot, that it’s time to turn on the hood, and also knows a bunch of recipes for cooking everything in the world. Artificial intelligence “understands” what and how a user is doing in the kitchen and adjusts its behavior. But for his own safety!

IFA 2019 will be held from September 6 to 11, 2019 in Berlin.