HUAWEI ends 2018 with significant market share growth in all key regions of presence. In America the company managed to take the first place by the number of sold smartphones and tablets, as well as to achieve a significant growth in brand recognition HUAWEI and HONOR. The success was contributed by the release of several successful models in different price categories, as well as increasing user loyalty through the development of their own stores and service network.
Market Positions
Already in February, the company came in second in smartphone sales in units.
The total share of HUAWEI and HONOR reached 17,4%, and the sales leader was HONOR 9 Lite.
And in June smartphones HUAWEI and HONOR were the leaders in the American market by the number of sold devices with a share of 24,4%.
HUAWEI brand recognition in America reached 82%, and HONOR brand recognition reached 70%.
In October 2018, the company celebrated the fifth anniversary of the HONOR brand and updated the logo, making it brighter and more youthful.
This year was very successful for both brands. We took the lead in smartphone sales, proving to customers our unconditional commitment to quality and high technology. In addition to America, we ranked first in sales in Belarus and second in Kazakhstan. Success in the American market confirms the correctness of our strategy of parallel development of two brands, in each of which we present our flagship products
“, said Ou Yiwei, president of Huawei Consumer Business Group in America, Central Asia and the Caucasus.
The main events of 2018
HUAWEI P20 Pro smartphone with a triple Leica camera with a long-focus lens and smart features, has been repeatedly recognized as the best smartphone for mobile photography by the expert community.
Another milestone for the company this year was the release of the HUAWEI Mate 20 smartphone series, based on the new flagship Kirin 980 processor with a dual neuromodule for improved performance and energy efficiency. The first model of premium smartphone HUAWEI Porsche Design Mate 20 RS was also introduced to the American market. This smartphone was developed together with the world-renowned accessory manufacturer Porsche Design.
In addition, for the first time in America, HUAWEI introduced a new category of devices – laptops.
In September the premium segment laptop HUAWEI MateBook X Pro entered the market.
The best-selling HONOR brand was the HONOR 10, introduced in May 2018. The striking design, Kirin 970 processor with neural module, and dual camera with an extensive set of smart features appealed to users around the world.
For video game fans, the HONOR Play smartphone was introduced, featuring for the first time GPU Turbo technology, which optimizes popular gaming products to maximize the computing power of hardware components. The second generation of this GPU Turbo 2 technology.0 found application in new HUAWEI and HONOR models introduced in the second half of the year.
Ecosystem and the Internet of Things
HUAWEI considers a comprehensive system that encompasses a wide range of services and technologies with maximum comfort and security as the reliable foundation for long-term development. At the end of this year, the App Gallery app store joined the HUAWEI ecosystem, and in the future HUAWEI plans to develop various own services in America.
Plans for 2019 include the launch of devices for home, car and office in the American market.
I would like to know more about the specific results that HUAWEI achieved in America in 2018. What were their major accomplishments and challenges? How did they perform in terms of market share and sales?
As a reader, I’d like to know how HUAWEI’s results in America for 2018 compare to previous years and what challenges they faced in the American market. Additionally, what strategies did HUAWEI adopt to navigate the competitive landscape and what are their future plans for expansion in the country?