New York, April 23, 2014. – HP today introduced a new series of HP Latex 300 printers, designed for advertising product manufacturers, print shops and print service providers. These printers provide expanded wide-format printing capabilities, open up new applications and provide a safer operating environment.(1
HP Latex 330
Small and medium-sized print service organizations have long been forced to print outdoor advertising on eco-salt printers. They are characterized by a long production cycle and limited application areas. The HP Latex 300 Series printers, which use third-generation water-based HP Latex inks, efficiently print products for both outdoor and indoor use and deliver higher image quality and longer-lasting prints.
“When expanding their range of services, small- and medium-sized print service organizations are faced with the need to optimize costs and place equipment in limited production space,” said Stephen Nigro, senior vice president of graphic and inkjet printing solutions at HP. – Based on proven HP Latex technology, the HP Latex 300 series meets these requirements while delivering consistent, high quality print quality and ease of use. It allows you to
Our customers can expand the range of services we offer, thereby gaining an additional competitive advantage.
And for small- and medium-sized businesses, HP is also introducing the industry’s fastest 152 cm 60 in wide large-format photo printers – the HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer.
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New printers allow for faster conversion from eco-solvent inks to HP Latex inks
Introduced in 2008. HP Latex technology was the beginning of a new class of large-format devices, of which more than 19,000 have been sold worldwide.(3 The new HP Latex 300 Series gives you a full range of choices for small volume production of print products – the portfolio offers printers for every budget, size and output level. They’re suitable for a wide variety of organizations, from small sign-making workshops to print service providers targeting high volume print runs.
Customers can move away from devices that use solvent inks: the HP 831 Latex ink provides scratch-resistant prints compared to solvent inks
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for printing PVC banners and vinyl stickers , and the HP Latex Optimizer technology provides for high quality and high speed printing. Third-generation HP Latex inks also provide a healthier work environment
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– Smell-free printing
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and come out completely dry, ready to be processed and delivered to the customer.
HP Latex 310
* Designed for space-constrained environments, the entry-level HP Latex 310, at 137 cm 54 in wide, offers all the benefits of HP Latex technology and is a compact, front-loading model that makes the most efficient use of production space.
The HP Latex 310 and 330 printers come with user-friendly SAi FlexiPRINT HP Basic Edition bitmap imaging software, optimized specifically for these models.(6
* Versatile and affordable HP Latex 330 at 162.6 cm 64 in wide, handles larger, thicker rolls and delivers print speeds up to 50 m2/hr.
* The faster HP Latex 360 at 162.6 cm 64 inches delivers up to 91 m2/hr. In addition, it has an ink collector container that needs to be printed on porous fabrics, which opens up additional application possibilities.(7 Printer also features double-sided printing.
HP Latex 360
“We have a long history of working with devices that use solvent inks and have recently begun to look for an alternative. We were interested in the potential of HP Latex technology,” says George Beitner, founder and owner of All Star Signs. – When we purchased HP Latex 360 printer we not only got three times faster printing speed comparing to the old equipment, but also shortened production cycle from one or two days to 24 hours. This alone has been a tremendous benefit to our business.
New HP Designjet printers deliver high speed and unmatched print quality(8
New HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer add 1.5x faster print speed over previous generation HP professional photo printers.(8 In addition, these printers provide the highest quality and durability of prints designed for indoor use – they last for 200 years.(9
HP Designjet Z6600 Production Printer
* With its optimized ink structure, the HP Designjet Z6600 Production Printer uses 30% less ink than its predecessor model(10 , saving time and money.
* The HP Designjet Z6800 Photo Production Printer delivers unsurpassed quality and speed thanks to advanced color management tools, including a built-in spectrophotometer, and HP chromatic red inks that provide a wider color gamut and uniform glossy finish.(11
HP Designjet Z6800 Photo Production Printer
“We work with many professional photographers who require the highest quality in high volume prints, so when choosing a printer, we look first and foremost at image quality and performance,” says Oscar J. Farell, Director of Marketing, HP Designjet Z6800 Photo Production Printer. Farrell Oscar G. Farell , director of marketing, AP Photo Industries. – Our new HP Designjet Z6800 large format photo printer not only meets our speed and reliability requirements, it also gave us the freedom to buy three other printers without compromising on image quality.
Availability
The HP Latex 300 Series printers and the HP Designjet Z6600 and Z6800 professional wide-format photo printers will be available for general sale beginning May 5.(12
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(1 Based on a comparison of HP Latex technology with that of competitors with significant market share as of December 2013., An analysis of published material safety specifications, as well as internal HP testing. Individual specifications may vary depending on manufacturer and production technology or ink formulation. The installation of special ventilation air filtration equipment is not required by U.S. Occupational Safety and Health Administration OSHA regulations. Special ventilation equipment is installed at the customer’s discretion – for details, see the HP Designjet Z6800 wide-format photo printer 10 . In the workplace preparation guide. Customers must comply with local legal requirements. In 2013. HP Latex ink was tested for hazardous air pollutants under the U.S. Clean Air Act using U.S. Environmental Protection Agency method 311 no harmful substances were found. For UL ECOLOGO® certification, HP Latex inks have been tested to be nickel-free. UL ECOLOGO® certification to UL 2801 certifies that the inks meet the most stringent requirements for the protection of human health and the environment ul.com/EL .
(2 Compared to large-format inkjet printers under $25,000 designed for graphic arts printing. Based on maximum color print speeds published by manufacturers as of December 2012. Testing methods may vary.
(3 Based on HP’s fiscal 2014 Q2 report.
(4 As evaluated by HP Image Permanence Lab for different media types. Scratch resistance data based on comparative testing of HP Latex inks with a representative sample of rigid solvent inks. Image persistence when used outdoors tested to SAE J2527 standard. HP Latex inks and a variety of media, including HP media, were used in the testing. Images were vertically oriented. Different climatic conditions were simulated in the testing images were exposed to direct sunlight and moisture. Actual image fastness will vary depending on environmental conditions. Laminated image fastness is specified for HP Clear Gloss Cast Overlaminate material. Actual results depend on the characteristics of the specific media.
(5 Some materials can have a characteristic odor.
(6 SAi FlexiPRINT HP Basic Edition software is included with the HP Latex 310 and HP Latex 330 printers. FlexiPRINT HP Premium Edition and FlexiPRINT HP Pro Edition are available separately for the HP Latex 360 printer and as an upgrade for the HP Latex 310 and HP Latex 330 printers.
(7 Actual durability varies with the media. For more information, see. By hp.com/go/mediasolutionslocator. Non-stretch fabrics are recommended for best results. Porous fabrics require an ink collecting container.
(8 HP Designjet Z6600 and Z6800 printers are 54% faster than the HP Designjet Z6100 printer based on HP internal testing .
(9 Image permanence for indoor use not in direct sunlight as determined by HP Image Permanence Lab and Wilhelm Imaging Research, Inc. For a variety of HP media. For more information, please refer to. at hp.com/go/supplies/printpermanence.
(10 HP Designjet Z6600 uses 30% less ink than HP Designjet Z6100 HP internal testing on glossy media in production mode .
(11 This HP Designjet uses an i1 spectrophotometer from X-Rite. HP and X-Rite have worked closely together to create an efficient solution that fully meets customer requirements for quality, reliability and ease of use.
(12 Products will not be available in all countries.
but will the HP Latex 300 be able to handle it? I’ve had issues with other printers not being able to print on large formats accurately without compromising quality. Can the Latex 300 handle large-scale prints while still maintaining high resolution and color vibrancy? I don’t want to invest in a printer that won’t meet my advertising needs.
Can the HP Latex 300 accommodate large advertising printing needs? What is the maximum size it can handle?