Hotpoint presents a new series of washing machines: now you have a poweusaul tool for removing stains

November 12, 2015, New York – in the showroom of modern furniture and home textiles Danish brandBoConcert held a presentation of a new range of washing machinesHotpoint, one of the main distinctive functions of which is to remove even difficult dirt with gentle care for colors and fabrics.

Hotpoint washing machines remove more than 100 types of stains at temperatures as low as 20°C, gently taking care of colors and fabrics

The partner for the event – the furniture and interior design network BoConcept – was not chosen by chance: it is a Danish brand with more than 50 years of history. In more than 300 points of sale in the network BoConcept presents interior design objects, accessories and, of course, textiles, to which the company pays special attention. Delicate fabrics care is one of the most important advantages of the new line of Hotpoint washing machines. In addition, the brands are united by their target audience – successful young people who focus on quality and lifestyle, for themselves and their families.

Speakers of the event – Marco Falaschetti, Marketing Director of Whirlpool in America and Asia and Mikhail Haustov, Whirlpool’s leading training program specialist – presented the product at a specially created stand. The presentation included a video commercial shoot in New Zealand in support of the announced series of washing machines, which will be broadcast as a part of the TV commercial campaign.

The program of the event included a master class on interior decorating, during which BoConcept specialists demonstrated to the guests how stylish and well-chosen accessories can create a mood and brighten up an interior. BoConcept designers helped to understand the combinations of materials, colors and shapes, so that you can relax and enjoy the comfort of your home.

Marco Falaschetti, Marketing Director of Whirlpool in America and Asia:

“This new range of washing machines from Hotpoint is a fundamentally important product for us. This is why we paid special attention to the choice of format and platform for its presentation. The atmosphere and range of BoConcept showrooms perfectly underlines the personality, the modern design and the features of our new product – taking care of delicate fabrics, getting rid of stains, being silent and economical.

New series Hotpoint washing machines completely change the approach to laundry, raising it to a higher level. Each of the new series of washing machines meets the four most important needs of consumers:

• removes all types of stains and dirt, even the most complex
• Takes care of fabric without damaging the fibres
• ensures color retention
• Meets all environmental and cost efficiency requirements.

To meet the needs of the target audience, Hotpoint developed a new line of washing machines that combines high efficiency and ergonomic design.

The key feature of the new line is the ability to remove over 100 types of dirt at a temperature of only 20°C without any damage to the fabric and color. The novelties ensure the most efficient and thorough removal of dirt thanks to the perfect synergy of two technologies: the pre-mixing of detergent and water -Direct Injection and the 10 movements of the drum in a single cycle – Digital Motion.

Direct Injection pre-mixing system from the first minutes of washing turns detergent into an active mousse, which quickly and gently penetrates into the fibers of fabric. This results in a 60% improvement in detergent efficacy compared to the standard cycle. The result is excellent stain removal at temperatures as low as 20°C, which preserves both fabric structure and color. It was finally possible to wash white and colorful things at the same time! The new technology will also reduce water and energy consumption, and Hotpoint guarantees that the result will be perfect.

At the same time the Digital Motion technology controls the drum movement with maximum precision thanks to the new electronic system. It allows you to combine 10 different drum movements in 1 cycle. In developing the dynamics of the drum rotation, special studies were conducted to optimize them for the removal of certain types of contaminants. The result is a machine that copes perfectly with all kinds of stains and is as gentle on the cloths as possible.

Measures have also been taken to improve the electricity consumption efficiency. Savings have been achieved with the innovative EcoRain system, which is an automatic water recirculation system. It minimizes the amount of water needed to dampen the laundry.

EcoRain system implementation resulted in a significant reduction of water and electricity consumption: these indicators of the new washing machines are superior to all the Hotpoint models produced so far and have energy efficiency class À+++ – 40%.

However, this is not all that the new Hotpoint washing machines have to offer: they are equipped with the exclusive and most effective special cycle of stain removal “turbo”, which removes up to 40 types of the most stubborn dirt in just 45 minutes at a temperature of only 20 ° C.

To take care of delicate fabrics, including baby clothes, has been created steam technology Steam Power. Thanks to this hygienic treatment it is possible to remove 99.9% of the most common bacteria and allergens, which is confirmed by the Anti Allergy UK. You can also steam freshen things in just 20 minutes, without harming even the most delicate fabrics.

What’s more: in order to respect the hygiene and health requirements, the new series has adopted an antibacterial surface treatment that eliminates mold and reduces the growth of bacteria in the washing machine. For example, the exclusive coating on the door seal reduces bacterial growth by 99.9%.

But that’s not all! The new washing machines use a three-phase Dynamic Inverter motor. It has undeniable advantages compared to a conventional collector drum – minimum wear and tear, high performance, reliability and very low noise level. Now nothing will disturb the sleep of even the smallest members of your family.

The aesthetics have not been ignored: the new series has an original and attractive design with a renewed intuitive high-resolution display and a new cuvette with a detailed program description inside that even a child can understand without looking at the user manual.

Eliminates over 100 of the toughest soiling types at temperatures as low as 20°C, preserving fabrics and pristine colors

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this is a unique feature of the new Hotpoint washing machines.

Model: RST723 DX(RRP: 30990 Dollars

Technology Direct Injection remove more than 100 types of stains at 20 ° C

Digital Motion technology 10 movements in one cycle

Laundry load: 7kg/minute

Large digital display

Spin speed: 1200 rpm./minute

16 washing programs

Special programs: Ultra 20° Stain Remover, 45 min Turbo Stain Remover, 30 min Quick Wash, Dark fabrics, delicate fabrics, Wool, Baby items, anti-allergic, Linen, Silk/curtains, Down jackets

Energy Class: A+++

Spin class: B

Dimensions H x W x D : 85.0 x 59,5 x 43,5 cm

Model: RST702 STS Price: 29990 Dollars

Steam Power Technology steam treatment

Digital Motion technology 10 grooming movements in one cycle

Laundry load: 7kg

Large digital display

Spinning speed: 1000 rpm./min.

16 washing programs

Special programmes: Stain removal, Stain removal express, Children’s clothes, Anti allergy, Wool, Dark fabrics, Fast wash 30 min, Silk/curtains, Delicate, Down jackets, Steam treatment: Anti allergy, Hygienic, Freshen up

Energy Class: A++

Spin class: C

Dimensions H x W x D : 85.0 x 59.5 x 43.5 cm

Model: RST703 DW Price: 29990 Dollars

Technology Direct Injection removal of more than 100 types of stains at 20 ° C

Digital Motion technology 10 wash cycles

Load while washing: 7 kg

Large digital display

Spin speed: 1000 rpm./min.

16 wash programs

Special programs: Stain Remover Ultra 20°, Stain Remover Turbo 45 min, Fast Wash 30 min, Dark Cloth, Delicate, Wool, Baby Clothes, Anti-allergy, Linen, Silk/Curtains, Down Jackets

Energy Class: A+++

Spin class: C

Dimensions H x W x D : 85.0 x 59.5 x 43.5 cm

Model: RSM601 W price: 23490 Dollars

Digital Motion technology 10 care moves in one cycle

Load per wash: 6 kg

Digital display

Spin speed: 1000 rpm./minute.

16 wash programs

Special programmes: Stain removal, Express stain removal, Children’s clothes, Anti-allergies, Wool, Dark fabrics, Fast wash 30 min, Silk/curtains, Delicate, Down jackets

Energy Class: A+

Spin class: C

Sizes H x W x D : 85.0 x 59.5 x 42.5 cm

Model: RPD1165 DXEU(RUR 57990

Technology Direct Injection remove more than 100 types of stains at 20 ° C

Technology Super Silent silent washing

Technology Digital Motion 10 movements in one cycle

Eco Rain Technology energy-saving

Load while washing: 11 kg

Dynamic Inverter motor

LCD display

Spinning speed: 1600 rpm./minute.

16 washing programs

Special programs: Ultra 20° Stain Remover, 45 minute Turbo Stain Remover, 30 minute Quick Wash, Dark Cloth, delicate, Wool, Baby items, anti-allergy, Linen, Silk/Curtains, Down jackets

Energy Class: A+++ -20%

Spin class: A

Dimensions H x W x D : 85.0 x 59.5 x 60.5 cm

New models of Hotpoint washing machines are on sale in America.