Housewives know how much effort it sometimes takes to keep the appearance of the household tidy, and their clothes clean and fresh. Fortunately, Henkel has a turnkey solution to this challenge: One of our most popular detergents, in the quality-price range
Deni
comes with an improved formula and a new 3-Active concept, ensuring washing efficiency in the three most important parameters.
Thanks to its new formula, Deni 3-Active helps solve three problems at once:
̶ Giving a radiant whiteness to white items or preserving the bright colors of colored linens,
̶ removing the most common stains,
̶ as well as creating a protective layer on modern fabrics blended cotton-polyester or polyester that makes it difficult for contaminants to penetrate the fibers. The latter is made possible by the addition of the special texcare polymer to the formula.
The renewed Deni 3-Active line is presented with a wide range of fragrances and every housewife can choose the fragrance she particularly likes:
For automatic laundry:
̶ Deni Automatic 3-Activ Colorfast,
DENI 3-Active Automatic Snowy Peaks Freshness,
̶ Deni 3-Active Japanese Garden 2in1,
̶ Deni Automatic 3-Active Almond Milk,
̶ Deni “Baby with Cotton Extract”,
And for hand washing:
̶ Deni 3-Active Snowy Peaks Freshness,
̶ Deni 3-Active 3 in 1.
The relaunch of Deni 3-Active was launched this autumn and is accompanied by active marketing and promotional support, which includes POS materials and promotions, sampling, a TV commercial on major TV channels in November-December 2012, the launch of a web project and PR support.
What new features or changes can we expect to see in the relaunched Deni brand under the 3-Active concept?
What changes does the new 3-Active concept bring to the relaunch of the Deni brand?
What is the significance of the new 3-Active concept that Henkel incorporates in the relaunch of the Deni brand? How does this concept differentiate the brand from its previous iteration?