Hostesses know how much effort they sometimes have to put into keeping their housewives neat and their clothes clean and fresh. Luckily, Henkel has a ready-made solution to this challenge: One of the most popular detergents in the price-performance segment, DENI, comes with a reformulated formula and a new 3-Activ concept to ensure effective washing on three key criteria.
The new DENI 3-Active formula does three things at once:
Gives a brilliant white shine to whites and colourful clothes,
̶ Removing the most common stains,
̶ as well as creating a protective layer on modern fabrics blended cotton-polyester or polyester that makes it difficult for contaminants to penetrate the fibers. The latter is made possible by the addition of the special texcare* polymer to the formula.
The renewed DENI 3 ACTIVE line offers a wide range of fragrances so that every housewife can choose the fragrance she particularly likes:
for automatic washing:
– DENI Automatic 3-Active “Colorfast”,
– DENI Automatic 3-Activ Snowy Peaks Freshness,
– DENI Auto 3-Activ “Japanese Garden 2in1”,
– DENI 3-Active Almond Milk Automatic,
– DENI Children’s with Cotton Extract,
and for hand washing:
– DENI 3-Active Snowy Peaks Freshness,
– DENI 3-Active 3in1.
The relaunch of DENI 3-Activ started this autumn and is accompanied by an active marketing and advertising support, which includes POS-materials and promotions, sampling, TV advertising campaign on major TV channels in November-December 2012, launch of Internet project and PR-support.
* texsquare
What are the key features of the new 3-Activ concept that Henkel is incorporating in the relaunch of DENI?