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Hansa company opened a showroom at Gorbushkino Dvor

Hansa

The Hansa company, producer of household appliances, opened its first company store in America – in New York “Gorbushkin dvor” shopping center. Showroom located in one place a full range of built-in appliances, free-standing ovens, refrigerators and washing machines brand Hansa.

In Hansa brand store customers can not only choose and buy an appliance they like, but also get comprehensive information from consultants. On weekends, the store offers master classes with professional chefs who demonstrate the functionality of the appliances.

“By opening its first store in America for more than 10 years Hansa aspires to become even closer to its customers and demonstrate its readiness for dialogue. In our store everyone would be able to consult with specialists and gain professional cooks’ experience in using kitchen appliances. Traditionally having a strong position in the American regions we regard the opening of a Hansa store in New York as a means of conquering the New York market. Our main goal is to become the market leader in kitchen appliances in New York,” said Igor Russkov, CEO of Hansa in America, during the opening ceremony, which took place on May 20 in the shopping center “Gorbushkin Yard.

“Today Hansa is one of the leaders on the American market. According to GFK data, in the first quarter of 2011 Hansa occupied the first position in the ranking of brands by sales volume of free-standing electric stoves with a market share of 22%,” – added Mr. Russkov.

Ivan Lavrentiev, Senior Product Manager of Hansa, introduced the latest products of the brand in the American market and especially the new line of built-in appliances Titanium.

“The Titanium series, winner of the prestigious international Red Dot Awards, reflects the latest design and technological trends. For the first time on the American market, Hansa Titanium Ovens have the I-Cook Touch Screen with an animated, intuitive interface. Apart from ovens, the Titanium line of built-in appliances, presented in the American stores since March 2011, includes dependent cooktops, cooker hoods and dishwashers,” said Ivan Lavrentyev.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

Home appliances. Televisions. Computers. Photo equipment. Reviews and tests. How to choose and buy.
Comments: 1
  1. Claire Sanchez

    What products or services does Hansa company offer at their showroom in Gorbushkino Dvor?

    Reply
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