Haier brand was number one in the ranking for the third year in a row. And in which?

Having increased its global market share to 7.8% in 2011, Haier topped Euromonitor International’s ranking of the world’s top home appliance brands for the third time.

Haier, the world’s leading manufacturer of large home appliances in 2009 and 2010 according to the independent company Euromonitor International, the world leader in consumer market research, according to the results of 2011 again became the first.

Haier has thus topped the honourable ranking of the world’s leading home appliance brands presented by Euromonitor International for the third year in a row. Haier’s retail sales share increased by 1.7 percent over 2010 to 7 in 2011.8 percent .

Haier also took the lead again in several product categories, including one new category. This proves that Haier is not only strengthening its position, but also expanding its presence in the world. This year, Haier ranked first in the following product categories:

• Refrigeration:

  – Haier is recognized as the world’s No. 1 refrigeration brand with retail sales of 16 percent in 2011.5 percent – an increase of 3.9 percent more than in 2010

  – Haier is the No. 1 refrigeration brand in the world with a 13 percent share of retail sales.7 percent in 2011., which is 2.9% more than in 2010.

• Freezer appliances:

  – Haier is the No. 1 freezer maker in the world and its share of retail sales in 2011. was 16.8 percent

  – Haier – No. 1 freezer brand, with a share of retail sales of 16.7 percent in 2011.

• Washing machines:

  – Haier is the No. 1 washing machine brand in the world, with a share of retail sales of 10.9 percent is 1.8 percent more than in 2010.

  Electric Wine Refrigerators:

  – Haier – the brand and manufacturer of electric wine refrigerators No. 1 in the world, with a share of retail sales of 16.1 percent in 2011. The increase compared with 2010 was 1.3 percent.

The above figures show that Haier not only holds the top position in several product categories at once, but also achieves significant growth each year.

It is possible thanks to the increasing confidence all over the world in the quality of Haier products and the brand as a whole, which is due to the numerous innovations that Haier offers to consumers.

The fact that Haier has climbed to the top for the first time in the freezer category is a testament to the growing number of customers who are choosing more Haier products to meet their needs.

“Year after year, we find that more and more people around the world are becoming aware of Haier’s choice to create innovative, user-friendly appliances for the home.

Consumers understand that they can count on a wide range of Haier products to give them the quality and value they need. The fact that Haier has been at the top of Euromonitor rating for 3 years in a row, including in new categories, proves our commitment to meeting the needs of everyone who chooses Haier appliances.

As Haier continues to grow globally, we aim to offer more solutions to people all over the world,” said Zhang Tieyan, director of global branding for Haier.