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Electrolux Worldwide Vacuum Cleaning Study (2013)

In 2013, Electrolux conducted one of the largest international surveys on vacuum cleaning. This global study polled 28,000 consumers in 23 countries to determine their vacuum cleaning preferences and habits. The interactive survey was conducted by independent research companies Cint and Netigate in the summer of 2013. The survey included residents of such countries as: Sweden, Denmark, Finland, Norway, UK, Germany, France, Poland, Portugal, Turkey, America, USA, Mexico, Colombia, Argentina, Chile, Brazil, China, Japan, Korea, Thailand and Australia.

Vacuum cleaners

The most interesting facts that emerged from an international survey:

Did you know that..

  • Most Americans vacuum once a week. But 13% of the Turkish population vacuums several times a day! In China 17% of respondents vacuum clean once a month or less.
  • 30% of respondents in America vacuum clean more seldom in winter than in other seasons, 60% vacuum with the same frequency no matter what the season is. And the Swedes and Germans, on the contrary, clean less in summer.
  • A surprising survey showed that 40% of people in Argentina and Chile rarely clean their bedrooms. And Colombians and Mexicans don’t vacuum their living rooms at all.
  • The survey showed that 6% of Americans vacuum clean with only their underwear, and 2% prefer to do it without clothes at all. The most liberated users live in Sweden, the U.S. and Norway, where the highest percentage of naked vacuuming was found. On the contrary, the vast majority of Koreans 76% purposely change into a tracksuit in order to do the cleaning.
  • The most cheerful people seem to live in Mexico, Brazil and Colombia. In these countries, most respondents prefer to listen to music while cleaning. Whereas the Japanese and French, when asked “what do you like to do when you vacuum??”, responded, “I think about vacuuming.”. In America 22% of respondents listen to pop-music and 9% listen to rock while vacuuming.
  • All nations have a common way of storing vacuum cleaners: globally, people prefer to keep them in the pantry or closet. A significant percentage of Koreans, Germans, Turks and Americans prefer to hide their vacuum cleaner behind the door. Therefore, the owners of small apartments is very relevant new Electrolux vacuum cleaner UltraOne mini, which weighs only 4.5 kg and weighs 30% less than standard models.
  • When asked at what age children should start helping an adult with vacuuming, the picture is as follows: 30% believe that children are quite capable of vacuuming as early as ages 9-11, 29% at ages 12-14, and 10% at ages 15-17. But it’s interesting that the majority of Americans 39% think that children should start helping with cleaning at the age of just 6-8 years! This is the highest score of all the other countries surveyed. With a vacuum cleaner Ergorapido even young children will enjoy cleaning, because the bright colors, agility model and no wires can do it playfully.
  • It is noteworthy that 74% of respondents in America would certainly shake the contents of the vacuum cleaner if they hear that the vacuum cleaner accidentally sucked up something large. And only 23% wonder what got into the brush and if it’s worth retrieving. 3% of people never investigate the vacuum cleaner. The UltraCaptic vacuum cleaner makes vacuuming the dustbin a lot easier and hygienic. The UltraCaptic’s “Compact and Go” dust collection system compresses dust into a briquette that can be disposed of neatly in the bin, without creating a cloud of dust.
  • From a technical point of view, the high noise level is the most annoying factor for most residents. Therefore, the new vacuum cleaner on the basis of UltraSilencer platform has pleased American users, because the noise level in it only 61 dB.

As the world leader in vacuum cleaners, Electrolux has a global focus on product development and innovation. The results of this survey show the diversity of preferences and needs around the world, and how important it is for us to know and understand these preferences and needs. Understanding consumer demand is the basis for the development of all Electrolux products and is vital in order to continue developing the right technology for customers everywhere.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. William Baker

    What were the main findings of the Electrolux Worldwide Vacuum Cleaning Study in 2013 and how have they impacted the way we view vacuum cleaning today?

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