Dell and Alienware came to the 11th annual Gamescom with new technologies to meet the needs of the most active and experienced gamers, as well as newcomers. It’s laptops, desktops, monitors, headsets, keyboards, mice – a complete gaming ecosystem shaped by persistent product development and relentless innovation.
“For decades, Dell and Alienware have pioneered the gaming PC industry,” said Rah Wah, group vice president of consumer and small business products for Dell Technologies. – We’re introducing a complete gaming ecosystem with many industry firsts, advanced architecture and supreme performance to help gamers stay ahead of the competition.
New Alienware Aurora PC with Legend industrial design
At CES earlier this year, Alienware began rolling out its new industrial design, Alienware Legend. At the time, it was seen as a bold departure from the industry’s current image and prevailing uniformity. New Alienware Aurora introduces Legend design for the first time in a desktop PC. Based on the idea of focused innovation, the Alienware Legend design has already won numerous awards for its innovative design, combining innovation in system architecture with high performance.
The Alienware Aurora PC introduces a new chassis design for the classic mid-size tower chassis, while the Legend provides an even more compact form factor, as it did with the slim and lightweight Alienware notebooks. Proven computing power with the latest 9th generation Intel processors and NVIDIA GeForce graphics cards, improved airflow allows players to play at their best, and tool-free PC upgrade options ensure product longevity and consistent performance.
Introducing the first Dell G5 Series desktop computer
New Dell G5 Desktop extends G Series brand into desktop segment. It is designed for first-time gamers and gamers on a tight budget. The Dell G5 Desktop offers a compact, upgrade-ready form factor, delivers the processing power, graphics and features gaming programs need. Processors up to i9 K-Series and VR-capable NVIDIA GeForce GTX and RTX graphics processors or AMD Radeon graphics cards GPU-based offer high performance and split-second response time for uninterrupted gaming. The PC configuration is easy to expand or upgrade – the case opens without tools and there are additional drive slots inside. Optimal cooling architecture with four thermal settings that can be set in the Alienware Command Center gives you the ability to customize the system for your needs – whether you’re gaming, working, studying, or watching video. Surprisingly compact design requires minimal space, making it easy to play in tight spaces like a dorm room or bedroom. Distinctive, gamer-inspired design with optional blue LED backlighting and optional transparent side panel gives the G5 gaming PC a dynamic look.
Innovation in monitors
Dell and Alienware continue to push the boundaries of monitor design, innovation and functionality to enhance the visual gaming experience.
● Alienware 27 Gaming Monitor | The AW2720HF is high-speed with new ultra-fast IPS technology, an incredible 240Hz refresh rate and a true 1.9ms response time through AMD Radeon FreeSyncTM technology. Proprietary FHD resolution delivers crisper images for 1080p gaming, while IPS provides a wide viewing angle and 99% sRGB color gamut. The monitor features AlienFX backlighting, adjustable stand, and OSD.
● Dell 32 Curved Gaming Monitor | S3220DGF features an 1800R curved screen that extends the field of view and provides a truly immersive gaming and movie experience. Gamers can get refresh rates of up to 165Hz2, which means amazingly fast gameplay, and the QHD resolution screen can see 77% more gaming content. They can also enjoy smooth, low-latency, high-dynamic range gaming with AMD Radeon FreeSyncTM 2 HDR technology and win flawlessly. VESA mount comes standard with realistic, vivid colors, Display HDRTM 400 support and >90% DCI-P3 color gamut.
New Alienware peripherals complete the ecosystem
Every detail counts. Peripherals are an important link between the player and the game. They are central to winning, and Alienware understands that. Led by the gaming community and professional gamers, Alienware introduces the new Legend peripheral design to complement the Alienware Combat Station.
● Alienware Low-Profile RGB Mechanical Gaming Keyboard | The AW510K is a full-featured keyboard with maximum performance with the latest generation of Cherry MX Low-Profile Red keys. Designed to be personalized and geared toward gamers, it features fully programmable keys for immersive gaming, dedicated audio controls and AlienFX RGB backlighting for each key with a choice of 16.8 million colors.
Alienware Mechanical Gaming Keyboard | The AW310K covers all the basic needs of gamers, offering advanced features such as the latest generation of Cherry MX Red keys with a floating key architecture and white key backlighting. With fully programmable macro keys, key assignments, and dedicated audio controls, this keyboard is vital to gaming.
● Alienware Wired/Wireless Gaming Mouse | AW610M gives gamers the best wireless experience and industry-leading battery life of up to 350 hours per charge. In addition to 1000Hz polling frequency in both wired and wireless modes for maximum performance, this mouse is equipped with Alienware’s best-in-class 16,000dpi sensor for maximum precision. A customizable scroll wheel, seven fully programmable buttons and AlienFX backlighting with 16.8 million RGB colors for a fully personalized gaming experience.
The Alienware RGB Gaming Mouse | AW510M offers true versatility with 10 fully programmable buttons, optimized side button layouts, and a customizable scroll wheel for all gaming genres. Alienware’s best-in-class 16,000dpi customizable sensor delivers unparalleled accuracy, and AlienFX backlighting with 16.8 million RGB colors allows gamers to personalize their gaming experience.
The Alienware Wireless Gaming Mouse | AW310M helps gamers play their games away from home. It’s a full-size, mobile gaming mouse that features six fully programmable buttons and provides nearly 300 hours of gaming on a single AA battery. This mouse features Alienware’s dedicated 12,000dpi sensor and is designed in Alienware’s signature ergonomics to fit most hand sizes and usage styles.
Alienware Arena celebrates its 10th anniversary
When Alienware Arena was launched in 2009, it was a community website dedicated to tournaments. Over the past decade, our community has grown to 7 million people worldwide, and we’ve also expanded the site’s content and features, from the Alienware TV portal for live streaming content to the Alienware Rewards Points loyalty program and a host of free giveaways. The site is evolving and its audience is becoming a larger and larger gaming community.
The relaunched Alienware Arena website on August 19 has a new design that better combines Alienware’s aesthetics with side-scrolling elements and an improved mobile interface. Along with daily login bonuses and weekly promotions, there will be great new ways to earn extra Alienware Reward Points, as well as exclusive customization features and unique content from game publishers. Improved forums for faster publishing, new “Friends” management, universal news about “all games” at Dell, and, in keeping with its original mission, new tournaments among the gaming community – all of which will take the site a few steps further.
What are some of the features and components that set Dell and Alienware’s PC gaming ecosystem apart from others in the market?
What specific features and advantages does Dell and Alienware’s new PC gaming ecosystem offer that sets it apart from other gaming systems in the market?
What are the standout features or innovations of Dell and Alienware’s new PC gaming ecosystem that set it apart from competitors?