Canon Speedlite 470EX-AI, the world’s first flash with innovative AI Bounce technology

Canon announces the world’s first flash equipped with AI Bounce technology, a new intelligent feature that automatically eliminates problems when shooting with a flash. Revolutionary solution uses sophisticated algorithms to automatically calculate and correct flash head position. Photographers can now get the perfect light to capture their most stunning shots. The Canon Speedlite 470EX-AI is the ultimate tool for amateurs just getting started with flash, and for professional photographers alike.

Renowned master of portrait, genre and wedding photography, Jo Thorne, tested the flash during its development phase. Jo Thorne comments on the experience: “Recently used the Speedlite 470EX-AI in a series of different jobs. The result is stunning: Far beyond any of my expectations. The Speedlite 470EX-AI’s unique technological features allow me to shoot more action shots. It means I spend less time on post-processing, so I get lots of quality images and therefore more freedom to choose. I love the light all over again with this flash to add extraordinarily beautiful edges to my images.

A revolution in flash photography – AI Bounce

AI Bounce function built into the Canon Speedlite 470EX-AI enables automated bounce shooting. An unprecedented innovation uses a test pulse to calculate the ideal angle of natural balanced light, automatically moving the motorized flash head to the optimal position. It makes for impeccable light. In fully automatic modei the flash head is fine-tuned in preparation for each shot.

It takes the hassle out of shooting. Also, the photographer no longer has to pause to visually assess the light pattern and manually change the flash head position if necessary. So users of all levels of experience can operate the Speedlite 470EX-AI with confidence, relying on it to help them produce great images in all conditions.

Photographers who are more familiar with flash photography will appreciate the semi-automatic mode where you can adjust the head’s position when shooting bounce lighting in a variety of lighting conditions. The Speedlite 470EX-AI then automatically adjusts head position according to the orientation of the camera. This innovative technology pushes the limits of photographers’ creative expression, allowing them to take advantage of light and ensuring that each shot is of the highest quality. Especially important for portrait photographers who shoot with the camera held vertically or horizontally just as often.

Powerful and reliable

The Speedlite 470EX-AI has all the attributes of Canon’s photo equipment, including exceptional power and reliability, for superb image quality in any light. The revolutionary flash offers a guide number of 47 mii, which provides excellent lighting at long distances – ideal for shooting in large rooms or complex scenes that require flawless illumination of all participants and subjects. The zoom range of the flash head is certainly impressive: 24 to 105 mm. 14mm is also available with built-in diffuser panel. The result is a wide enough area to capture the entire scene with a wide-angle lens. This is a huge advantage for wedding photographers who must frequently take group shots.

With the new model, you can masterfully capture even the most spontaneous scenes thanks to silent fast recharging in 5.5 seconds with 4 AA/LR6 batteries or 3.5 seconds with Ni-MH batteries . It allows you to capture multiple sequential shots almost instantly. You’ll have stunning party and wedding pictures. High-speed sync gives you a burst of short bursts at slow shutter speeds. This is extremely useful for capturing fast-moving subjects or for creating great obscured or blurred backgrounds.

Maximum control for a wide range of creative possibilities

By rotating the head 180 degrees left and right, as well as 120 degrees up, AI Bounce flash function adapts flash settings to different environments, eliminating unnecessary shadows. The Speedlite 470EX-AI can be equipped with a diffuser which helps create soft lighting for stunning “glowing” portraits. Unprecedented level of flash control for perfect lighting and therefore superior image quality.

Arsenal of 19 custom functions turns the idea of creativity: the photographer can personalize the settings according to his ideas and create delightful and unique images. Use the flash up to 10m away from the camera with the wireless optical receiver.

The Speedlite 470EX-AI is the perfect choice for photographers looking to develop their own unique lighting style. An LCD dot matrix display with intuitive controls provides easy navigation of flash settings and lets you easily adjust the degree of diffraction and directional light using a selection of settings. Flash menu shortcuts and dial help you achieve incredibly interesting catchlight effects or even diffuse light across the image area.

Price and availability

The new Canon Speedlite 470EX-AI flash will go on sale starting April 2018 at an estimated price of $400 ~22400 Dollars

Key Features

• AI Bounce feature with fully automatic and semi-automatic modes
• Guide number 47 m, ISO 100
• Flash head zoom range from 24 to 105mm
• Wireless optical receiver
• Large LCD display and intuitive interface