New York, America, August 21, 2012. – Canon has introduced two new models in its line of powerful compact camera-supersummer – PowerShot SX500 IS and PowerShot SX160 IS. The PowerShot SX500 IS lets you take any photo, even the most distant subject. The world’s smallest camera with 30x optical zoom[i]: An amazingly slim, compact body packs an outstanding range performance. The new PowerShot SX160 IS captures life’s most precious moments from virtually any distance with an incredible 16x optical zoom in a compact body.
The PowerShot SX500 IS and PowerShot SX160 IS are suitable for first-time users and others who want to capture every moment. Capture the same great shots and movies in high definition. Both models offer the highest image quality with Canon’s world-renowned imaging technology and a wide range of simple and easy-to-use features.
Canon’s advanced Intelligent Optical Image Stabiliser helps you get sharp, clear shots regardless of the scene, and Smart Auto detects shooting conditions and automatically adapts camera settings. A selection of Art Filters gives your movies and photos a creative edge: use original effects to create truly unique works of art!
Super Zoom – small but clever
Family outings, major events – both new PowerShot lenses make it easy to get great shots even when you’re far away from your subject. The PowerShot SX500 IS is the perfect choice for those who want to combine power with compactness. Canon’s long experience in creating ever more advanced lenses has produced a 24mm ultra-wide-angle 30x optical zoom lens in a slim body.
The PowerShot SX160 IS is an affordable, easy-to-use super zoom camera with a unique, purpose-built lens. The wide-angle 28mm lens with 16x optical zoom lets you take great group shots of children at matinee parties and close-up shots of animals in a zoo
To get your subject even closer, Canon’s ZoomPlus technology adds digital zoom, extending the zoom to 60x on the PowerShot SX500 IS and 32x on the PowerShot SX160 IS. The PowerShot SX500 IS uses Zoom Framing Assist technology: if you zoom in hard and your subject suddenly drifts out of frame, you can instantly zoom out by pressing a button, find it, then release the button and return the zoom to its previous position.
Sharp images throughout the zoom range are guaranteed by the advanced optical image stabilization technology and Intelligent IS system used in both new cameras. Intelligent IS automatically selects the best image stabilization mode from seven available, depending on the subject and shooting conditions. So whether you’re photographing a child or shooting video, whether you’re on the move or zooming in, both new cameras deliver crisp images.
Best photos? All!
The PowerShot SX500 IS and PowerShot SX160 IS offer a host of advanced technologies to ensure superbly detailed photos. Both cameras use the new 16 megapixel image sensor, which gives you vibrant colors, sharp details and an unforgettable photo experience. Canon’s DIGIC 4 image processor lets you take the most realistic photos in an instant. Capture a beautiful sunset or glistening snow in the sun for any shot.
From family picnics to amusement parks and beach parties, the PowerShot SX500 IS and PowerShot SX160 IS help you capture the perfect photo of any event with ease – thanks to Smart Auto with advanced object recognition technology. Smart Auto recognizes 32 scene types and adapts the camera to your shooting conditions, so you can be justifiably proud of your photos.
If automatic isn’t enough for you and you’re tempted to experiment, you can quickly switch to full manual mode where you can customize your camera settings, including.ch. Set shutter speed and aperture.
The PowerShot SX500 IS and PowerShot SX160 IS make it easy to create unique and unusual shots with easy-to-use Art Filters that instantly add a choice of six effects to your photos and movies. Give an unusual fisheye effect or add a touch of emotion with the toy camera effect.
Photos and movies on the big screen
The PowerShot SX500 IS and PowerShot SX160 IS boast an oversized 7.5cm 3.0″ LCD screen that shows your movies clearly and brightly, making them easy to view and share. Get up close and personal with your new camera with helpful tips and tricks to help you learn all the settings and modes.
The new PowerShot SX500 IS and PowerShot SX160 IS are here to help you capture the happiest moments of married life in high definition movies in stereo sound. A dedicated start button lets you instantly switch from photo to video mode for more of your creative ideas. And an HDMI-CEC port lets you immediately view on a compatible HDTV.
PowerShot SX500 IS – Key Features:
– Compact camera with 30x ultra zoom and 24mm wide angle lens
– 16 megapixels
– Intelligent IS intelligent optical image stabilization system
– Large 7.5 cm 3.0″ LCD screen
– Smart Auto mode detects 32 scene types
– HD video 720p and HDMI output
– Zoom Framing Assist
– Creative filters
– Full manual control
– Face recognition function
PowerShot SX160 IS – main features:
– 16x optical zoom, wide-angle Canon 28mm lens
– 16 megapixels
– Intelligent IS optical image stabilization system
– 7.5cm 3.0″ LCD screen and on-screen cues
– Smart Auto mode defines 32 scene types
– HD video 720p and HDMI output
– Creative Filters
– Fully manual control
– iFrame video format
– AA size batteries
[i] As of August 21, 2012.