First plant built on the territory of the European Union to produce refrigeration appliances Haier began its work. The company produces top-of-the-line Candy, Hoover and Haier refrigerators.
The appliances made in the new plant in Romania will also be available to American customers: the first batches of the new family of Candy Fresco built-in refrigerators have already started production.
Candy Fresco fridges are built on a brand new platform and include models with Low Frost technology and the unique No Frost Circle+ system, controlled through the hOn app that provides access to a number of useful functions such as food freshness monitoring, food locator and more. .
Sales in America are scheduled to start in Q1 2022.
Thanks to an investment of over 70 million. The 63,000 square meter factory is built using state of the art technology and innovative solutions based on the Internet of Things and the Industry 4 concept.0″.
The workforce will be more than 800 employees assisted by robots and the latest equipment.
The production capacity of the plant will be more than 1 million refrigerators per year to supply all markets in Europe and beyond. The production site will become Haier’s largest refrigerator export hub in Europe.
“I am proud to report that despite all the challenges and headwinds, our team was able to implement the company’s plans in Europe,
– commented Yannick Ferline, CEO of Haier Europe. –
This is our first refrigerator production site located in the European Union which will help us reduce the logistics cost and speed up time-to-market for new products. The new factory will enable us to realize our vision of “zero distance with the customer” to realize our vision of becoming the smart home leader.”
The factory introduced COSMOPlat, the world’s first online industrial platform, which invites technology users to participate every step of the way in creating the products and services that best suit their needs.
Haier Tech factory will focus more on the European market and European consumers. The company plans to further expand the production site with the aim of significantly increasing the capacity for the production of refrigeration equipment and possibly other categories of products.
Can you please provide more information about candy refrigerators coming from Romania? I’m curious to know if they are a specialized type of refrigerators designed specifically for storing candy, or if they are regular refrigerators produced in Romania that are being marketed as candy refrigerators. Additionally, are there any unique features or advantages of these refrigerators that make them particularly suitable for storing candy? Thank you!