...

Candy Group: 2017 results, new products for 2018

The New York branch of Candy Hoover Group is not afraid to publicly report on the company’s results and willingly shares plans for the future, setting an example for many of its competitors, who prefer to communicate with journalists only through press releases.

Dishwashers

2017 was a record year for the Candy Group in terms of sales and profits, and the company is not going to stop there, but is actively “conquering the world” and aims to increase its turnover to 2,000 million. euros in 2021.

Many companies have lost their sense of pace”, Gleb Borisovich Mishin, general manager of Candy HooverGroup America said at the press conference, “Candy is a Challenger in the BT market, we are breaking into new segments and trying to cover all sales channels.

dishwashers

One of the components of success is the price policy of the company. “Selling technology at its value,” a stance that helps attract the largest number of customers worldwide.

Alexey Marchenko, director of marketing, told about the most relevant novelties that await Americans in 2018.

Built-in appliances

For many people Candy is first and foremost a washing machine.

In 2018, the company will introduce a new line of upright-loading washing machines that hold up to 8 kg of laundry. In addition to the popular mix Power System+ technology that is customary for front-loading machines, the new upright models offer the automatic drum positioning and smooth drum opening feature Gentle Touch that is so important for this range of appliances.

In the front-loading category, the company will increase the number of models with steam, which is needed not only to effectively combat allergens, but also to help spend less time ironing washed clothes.

Washing prima donna – Candy Bianca, presented at IFA in September, is actively learning American and will soon be able to communicate with its owners not only in Petrarch and Shakespeare, but also in Pushkin.

Already on sale Candy ovens with dual cleaning system pyrolysis – as a general cleaning, and aqua cleaning for daily care .

See more details on our website in the news for January.

The retro-inspired line of built-in appliances that many of our fellow countrymen love, has been expanded with Candy built-in microwave ovens in this style.

The full-size dishwashers boast a load capacity of 16 loads and smart touch controls, while the 45 cm wide models have a capacity of 11 loads.

Candy microwave ovens started to be sold in America. The new models will please you with 40 preset modes, including “kids menu” and control via application on your smartphone Candy Simply-Fi .

Dishwashers

Built-in washing machines have not been ignored. Candy turns these “Cinderellas” into princesses, with 9kg models, inverter motors and mix power system+. Moreover, under the countertop in the kitchen you can now install a washer-dryer with a load of 8 kg for washing, 5 kg – for drying and a Woolmark certificate.

Hoover Rhapsody vertical vacuum cleaner with a system of separation of dust and electric brush in a complete set so already presented in America. Model price – 13 000 Dollars., That makes the purchase quite accessible for the majority of Americans.

Candy

Announced and soon to be released updated assortment of Candy refrigerators.

The company plans for 2018 to increase its total turnover in America by another 27% compared to the current results, which in monetary terms will amount to 85 million euros.

Rate this article
( No ratings yet )
John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

Home appliances. Televisions. Computers. Photo equipment. Reviews and tests. How to choose and buy.
Comments: 1
  1. Jackson Zimmerman

    What were the successful achievements of Candy Group in 2017 and what exciting new products can we expect from them in 2018?

    Reply
Add Comments