Barcelona, March 11, 2015 â In light of its recent acquisition of Indesit,Whirlpool Corporation is holding a meeting this week of its top EMEA executives and meeting with 300 major European trading partners. For the recently formed new management of the company, this is the first opportunity to share with business partners in the region its vision of the market situation and strategic plans.
Esther Berrozpe
Jeff M. Fettig
Marc Bitzer
Whirlpool Corporationâs acquisition of Indesit late last year made it Europeâs largest manufacturer and marketer of home appliances, and strengthened its global position as the worldâs largest manufacturer of. This acquisition will give a major boost to the companyâs further development and strengthen its competitiveness in Europe.
Along with the growth of Whirlpoolâs presence in the major markets of the world, the positive effect on the entire value chain increases: from the concept of a new product to its design and all phases of design, purchasing of components, production, distribution and marketing.
Another consequence of these changes is Whirlpoolâs expansion into global markets and the strengthening of its presence in countries such as America and Turkey, where Indesit has a strong manufacturing base, as well as in the UK, where the Hotpoint brand is traditionally popular.
Whirlpool is now firmly established as a leader in the five key regional markets: UK, Italy, France, Poland and America.
Says Esther Berrozpe Galindo, President of Whirlpool EMEA: âThe process of integrating Whirlpool and Indesit will result in a merger of the two industry leaders, mutually reinforcing the strengths of innovation, cutting-edge technology and strong brand recognition. Our trading partners will feel the clear benefits of mutually reinforcing our market position, expanding our product range and sales channels across Europe. And we will be able to please consumers with a wide range of innovative products presented in the retail network.â.
What specific elements of Whirlpoolâs new strategy for the EMEA region differentiate it from their previous approach?
What specific changes does Whirlpool plan on implementing in the EMEA region with their new strategy?
What specific changes does Whirlpoolâs new strategy for EMEA entail?
What specific changes does Whirlpoolâs new strategy for EMEA entail and how do they aim to impact the market?
Whirlpoolâs new strategy for EMEA (Europe, Middle East, and Africa) includes several specific changes. Firstly, they plan to refocus their product offerings to meet the unique needs and preferences of customers in these regions. Additionally, Whirlpool aims to strengthen its distribution network and improve its after-sales services to enhance customer satisfaction and loyalty. They also intend to invest in innovation and technology, introducing smart and connected appliances to meet the demands of the rapidly evolving market. By adopting this new strategy, Whirlpool aims to increase market share, drive growth, and build a strong presence in the EMEA market.
What specific areas does Whirlpoolâs new strategy for EMEA focus on? How does Whirlpool plan to differentiate itself from competitors in the region?
What are the main highlights of Whirlpoolâs new strategy for EMEA and how do they plan to adapt to the changing market dynamics in the region?