The #DoItTogether campaign aims to raise awareness of the uneven division of household work. In America, 64.5% of housework is still done by women, in France 73%, and in the UK 81%. A crucial step toward equality is to have an honest division of labor at home and to fight the stereotype that one job should be done by a man and another one by a woman.
#BetterTogether is a digital campaign that aims to draw attention to the unequal division of household responsibilities through advertising projects on online platforms and social networks. Through this campaign, families can reflect on how they share responsibilities and find ways to review and change their habits.
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Indesit is a brand that strives to improve the lives of every family and society as a whole. We are very happy that this year the #BetterTogether campaign will take place in America, UK and France again
, – comments Alexandra Rusu, Indesit Brand Marketing Manager EMEA. –
We want to bring this still nascent story of “domestic” equality to life, to expose topics that people really care about
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One of the aims of the #BetterTogether campaign is to show how easy it is to run a household when you have reliable Indesit washing machines at hand.
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Thanks to the clever design of the models, you can be sure that any member of the family can easily perform household chores: the appliances do not require any special knowledge and skills
, – explains Alexey Mastilenko, marketing director of Whirlpool in America and CIS. –
By developing new products and implementing social campaigns like this we have one goal in mind: for every member of the family, child or adult, man or woman, to be able to do their part of the household chores with ease and not be afraid to take responsibility for it
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The latest Indesit designs seamlessly combine a concise interface and easy operation, allowing anyone to do their household chores.
These include the Innex washing machine with Push & Wash function, which starts the cycle at the touch of a button the eXtra dishwasher with special BabyCare cycle for washing baby dishes and accessories the oven and microwave with Turn & Cook function for quickly switching automatic cooking modes and cooking more than 80 different dishes.
How does Indesit contribute to family happiness and what specific initiatives or products have been designed to make families feel closer and more connected?