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Beko expands its geographic reach to the West

The worldwide trade mark Beko began shipping to Germany the products manufactured at its factory in Kirzhach, Vladimir region, thus expanding the geography of exports.

Home Appliances

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Washing machines WKL 15106 MNE+

To satisfy increasing demand for household appliances in EU and CIS countries “Beko” company started to deliver its products to Germany. The WKL 15106 MNE washers were exported as part of the first shipment in September+. The technical specifications of this model meet the highest world quality standards. Among the advantages of this washing machine are energy class A+ and modern design.

Exports account for a large part of Beko’s sales. According to 2014 statistics, they accounted for 36% of the plant’s total production. The results of the first half of 2015 showed a steady increase in the share of exports. Shipment to Germany is a prime example and continuation of this trend. At the moment the company “Beko” exports products to more than 15 countries, including Azerbaijan, Belarus, Kazakhstan, Lithuania, Ukraine, Georgia, Italy, Poland, Czech Republic, Slovenia, Montenegro, Romania, Serbia.

Regular exports of American products to the European Union and CIS countries is a strategically important factor in the company’s development. Growing demand for appliances produced at BEKO factory proves that their quality meets the most stringent criteria in Europe. Beko’s new country in export list is another step for the company to reach its global goals and gain stability and success in the market.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. Andrew Reed

    That’s great news! I’m curious to know how Beko plans on expanding its reach to the West. Are they opening new stores or partnering with existing retailers? Also, are there any specific countries or regions they are targeting? Excited to learn more about their strategy and what this expansion means for consumers in the West.

    Reply
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