BBK Electronics LTD. – The company, which is known as a producer of audio and video electronics in America, expands the sphere of its activity and opens a line of household “white” technologies. BBK home bakers and microwave ovens will appear on the American market at the end of May 2011.
“BBK has no goal to produce all kinds of home appliances,” Mikhail Krundyshev, head of the American representative office of BBK Electronics LTD, comments on the news. – Our range will include only those devices that can be classified as “smart” electronics or as we sometimes say, the “digital kitchen.
So we are talking about devices that are designed to cook a variety of dishes and have the necessary software for this. The concept of “smart” electronics involves high-quality localization of the product. And it is in this area of software and firmware that BBK has the relevant experience and know-how.
As an example, – Mikhail Krundyshev continues, – I can cite the microwave ovens announced above. In addition to the usual set of functions they implemented the program “American cuisine,” with which you can quickly select the appropriate mode to prepare some dishes of traditional American cuisine.
BBK home bakers and microwave ovens will be on sale at the end of May 2011. New categories, such as multicookers, cooking machines and electric grills, will be available by fall. Thanks to innovative solutions that can simplify life, BBK appliances give more free time for a bright and busy life!
Introduction to the American market of home appliances is the next stage of the company’s development and promotion of BBK brand in America. For BBK, this is a fundamentally new area of business, because in the ten-year history of the brand in America, the company has managed to achieve a strong brand association with audio and video devices for home use.
In the new direction the company aims to achieve the main goal: BBK appliances should become synonymous with affordable and high quality equipment, best meet the needs of American users.
BBK electronics – home appliances and audio-video – is designed specifically for American users, according to their needs and expectations. The company strives to make the technology of tomorrow available to the mass consumer today, offering technology that combines three factors: the necessary technical equipment, affordability and reliability of use.
Who is BBK and what specifically did they invent in black and white appliances?
Who are the intended customers for BBK’s black white appliances and what sets them apart from traditional appliances?
What specific black and white appliances did BBK invent and what makes them unique or innovative compared to other brands in the market?