Bauknecht appliances: comfortable, beautiful, expensive

You are greeted by design

Sleek surfaces, high-quality materials, new control concepts – the design of appliances has never been more innovative. Alessandro Finetto, head of industrial design at Bauknecht, explains the uniqueness of the new appliances by their attention to a few important factors – convenience, elegantly simple design and sustainability.

A recent study conducted by Bauknecht and Research Plus showed that 50 percent of Germans, 42 percent of Dutch and 28 percent of Swiss look out for appliances when buying them.

That is why Bauknecht creates appliances with an attractive and innovative design, such as the Kult built-in oven with a continuous glass front and touchscreen display.

Nothing is superfluous

Alessandro Finetto, head of industrial design at Bauknecht, points out that in developing the Kult oven the design team did not necessarily want to create a flashy appliance:

“We only left the essentials of the Kult oven design, namely a single continuous glass panel. The panel completely hides the oven when it is not in use. In addition, the interface of the panel was designed to simplify the operation of the device.”.

Simple, economical and lasts

Appliance designers need to be far more forward-thinking than designers of other products. Customers want an oven or refrigerator that will not lose its appeal over time and will always look modern, because the service life of household appliances is quite long.

“It would be wrong to follow every new trend,” says Alessandro Finetto. The goal of Mr. Finetto and his department is to create durable appliances. This applies not only to the exterior but also to the choice of materials when designing the individual components.

“Our minimalist design puts the emphasis on the design of our appliances, which should also reflect the principle that ‘less is more’. Fewer parts are used to build modern ovens than before.

The appliances are more powerful than those from a few years ago,” explains Alessandro Finetto. – In the development of the latest KULT, ATRIUM and KOMFORT built-in ovens, we were able to change the design completely: We changed the appearance, created a new heat distribution system and a new operating concept.

Clear at a glance

Mr. Finetto believes that his team’s approach to design has fundamentally changed over the past few years: “Appearance is no longer the main thing – it’s the user-friendliness of the appliances that counts.

According to Finetto, the key to good design is genuine interest in consumers’ lifestyles: “We draw inspiration from our customers’ suggestions when creating products.

There are two main trends in the development of appliances. On the one hand, consumers want simple, intuitive and, wherever possible, touch-screen control of complex functions.

On the other hand, sustainability and minimum consumption of resources are taken into account in product development. “Low energy consumption and economical use of resources play an important role in the development of products.

This also applies to new technologies such as the insulation of refrigerators and the choice of high-quality, recyclable materials such as glass, which we are increasingly using for the fronts of appliances.

We’ve made significant advances in green appliances in recent years, and the trend is only gaining momentum. A recent study has shown that in just a few years it will be possible to combine the functions of household appliances to significantly reduce resource consumption.”.

The perfect addition to the kitchen

Bauknecht presents a new generation of appliances which perfectly match the design of kitchen furniture: these are Kult, Atrium and Komfort built-in ovens, the latest hoods and double-door refrigerators.

Bauknecht products win prestigious awards for great design, ease of use, quality and sustainability. They include Kitchen Innovations awards, Plus X Awards, and the Red Dot for the Kult built-in oven. Bauknecht also received the Plus X Award in 2010 as the most innovative brand.