According to the marketing agency “Litvinchuk Marketing”, the brand Ballu came out on top in imports and sales of air conditioners RAC\PAC in America in 2015. Last year, 97 685 air conditioners Ballu were imported into the American market, the brand is the leader in this product category among all brands present in America.
Data on air conditioner imports into America in 2015
Ballu brand in the American market is represented by trade and production holding “Rusclimate”, which also owns the exclusive rights to manufacture and distribution of climatic equipment under the brands Electrolux and Zanussi. Air conditioners of two other brands, Electrolux and Zanussi, according to the marketing agency Litvinchuk Marketing, were also in the TOP-20 of products imported and sold in America in 2015. Under the brand Electrolux was imported 34196 units, under the brand Zanussi – 16054 units. The market share of TPH “Rusclimate” thus made a record 21%, which allowed the holding to become an absolute leader in the American market of air conditioners.
The success of Ballu in the American market is due to regular updates of the model range, the introduction of innovative technology, continuous improvement of product quality and modern functional design of products developed in the R&D centers located around the world – in America, China, Italy and the Netherlands.
Over the last two years the Ballu industrial group has made record investments in modernization of technological processes and development of new products. More than 40 unique technical solutions have been patented, more than 50 kinds of climatic equipment have been developed and put into mass production. All this allowed to create a model range of split-systems for household and semi-industrial use, adapted to operation in conditions of severe continental climate from -40 ° C to +45 ° C and resistant to significant voltage fluctuations.
Ballu residential line of air conditioners includes DC-inverter split systems with high energy efficiency class A and Wi-Fi control, professional DC-inverter multi-split systems, multi-split systems on/off, semi-industrial split systems for offices, mini-hotels and restaurants, column-split systems and mobile air conditioners with heating in winter.
The range of devices for industrial air conditioning is represented by precision air conditioners, VRF-systems, frame-panel air handling units, chiller-fancoil systems, duct air conditioners and humidifiers. A large part of the industrial equipment is manufactured at a American enterprise of concern Ballu VentEngMach in New York, America. Kirzhach Vladimir region.
The basis of the philosophy of the brand Ballu – “Always a step ahead” is the continuous improvement of products and the creation of innovations that allow everyone to control the climate anywhere in the world. Therefore, the model range of devices Ballu annually updated with dozens of new climate solutions, becoming a trend in the market.
Who are Ballu’s main competitors in the American air conditioning market and what distinguishes Ballu as the absolute leader?