Smeg has celebrated the success of its new collection of small appliances in the style of the 1950s with an exclusive reception for friends and special guests at the Dolce&Gabbana Gold Restaurant in Milan. Italian cuisine, sparkling Prosecco and cocktails set the tone for an evening that was as traditional as it was creative.
More than 400 attendees, including celebrities from the worlds of fashion, entertainment, music, sport and business, immersed themselves in an intriguing world of Italian style and design.
Throughout the evening, they enjoyed music from well known DJs and posed for fun with the new Smeg appliances in front of a branded wall.
The guests also had a unique opportunity to sign one of the two legendary gold Smeg fridges decorated with Swarkovski crystals, as a memento of this event.
Smeg 50s-style small appliances promise to become new icons in the home. It’s in the details, which add value to everything, that the vast potential of this collection lies.
Together with deepdesign’s Matteo Bazzicalupo and Raffaella Mangiarotti, Smeg took a step back in time to a past full of myths, people and things that were common at the time and re-imagined them: sinuous lines and warm colors were combined with the latest technology.
This collaboration has since given rise to the much-loved FAB28 fridge, as well as other products that go beyond the usual electrical appliances and give shape to everyday life.
Now, in the spirit of retro, Smeg has launched a collection of small appliances, also with symbolic images of the 1950s.
Compact and curved shapes, these protagonists in the kitchen have not only been designed for people interested in cooking, but also for all those who like to surround themselves with aesthetic objects, but value quality and performance as well.
Smeg’s range of small appliances includes toasters, kettles, blenders and mixers offering great performance in all phases of cooking.
Furthermore, these striking personalities were perfectly in tune with one another and with the other Smeg 50’s style variants.