At CES 2020 Sony demonstrates its development as a creative entertainment company with a strong technological position

Sony Corporation is showcasing its technology at CES 2020 in Las Vegas, Nevada, beginning Tuesday, Jan. 7 local time . Sony aims to create products, content and services that resonate with users and positively influence the entire society, basing on the principle of “infusing the world with emotions through new technologies and the power of imagination.

Sony Corporation President and CEO Kenichiro Yoshida, speaking at a press conference on the eve of the show’s official opening, said, “The power of imagination is a powerful driving force behind. When it merges with our technology, barriers don’t exist. He then introduced Sony’s latest innovations and developments in electronics and entertainment that our company’s business unit has created.

After that, Jim Ryan, president and CEO of Sony Interactive Entertainment, took the stage. He stated that global sales of the PlayStation®4 game console have exceeded 1,061 million copies since its announcement, while PlayStation™Network already has more than 1,002 million active, loyal users. He then spoke about the advanced technologies and features found in the PlayStation®5 console, which will be launched at the start of this year’s holiday season. Jim Ryan also unveiled the new console logo design for the first time. “We promise that we will offer the PlayStation® community, now with more than 100 million users, the best and most engaging content, and provide a unique gamer experience at unprecedented speeds.”.

Demonstrating its achievements in the field of live sports events, Sony shared the results of joint trials with NBC Sports and Verizon of new technologies for broadcasting American soccer games. David Mazza, CTO of NBC Sports Group, took the stage. He shared his expectations for Sony’s content production technologies, particularly about broadcast and wireless solutions that open up new possibilities for live sporting events.

Key products and prototypes on display

At its booth, Sony is showcasing a range of new initiatives that harness the power of imagination and state-of-the-art technology to continuously create new value, which all Sony business units are striving to achieve as part of their corporate vision to “get closer to the user. The demonstration solutions presented at the exhibition are aimed at connecting content creators and users, allowing them to transmit content as close to reality as possible such as high-resolution video and 3-D audio through real-time content delivery technologies used both in all stages of production and consumption, and through a combination of these technologies.

Contributing to society in the area of security and reliability

Sony will talk about the contribution the company intends to make to a society with widespread autonomous driving, as well as provide insight into the new emotional experiences the company plans to offer car users.

Advances in imaging and telemetry technology for the automotive industry

“Safety Cocoon” is a safety zone concept in which vehicle reliability on the road is achieved in a wide variety of scenarios in the daily operation of the vehicle through full control of the space around the vehicle, thus preventing dangerous situations. At the Sony booth, visitors will be able to experience firsthand the imaging and telemetry technologies listed below that bring this concept to life. With these advances that far surpass the capabilities of the human eye, we aim to contribute to a safe, reliable and comfortable ride.

CMOS sensor for higher sensitivity, higher resolution and wider dynamic range. And they are able to suppress flicker emitted by LED light sources3 to enable accurate object detection, even in situations where traditional recognition methods are difficult to use.

Solid-state LiDAR provides highly accurate distance measurement to provide the most detailed three-dimensional picture of the environment in real time.

Sensor fusion technology harnesses the power of different sensors to enhance object detection even in difficult situations, such as fog, glare and light fog

night time.

Time-of-Flight ToF in-car sensors apply distance sensing technology to detect and recognize people and objects inside the car. This information is then used in an information and communication system with an intuitive interface, such as gesture-based control, as well as to improve safety and comfort inside the car.

To help creators realize their vision, Sony is driving a technological revolution that extends right through the creative process, from content production to the moment your work reaches its audience. At the same time, the company strives to inspire authors and help them bring their work to viewers and listeners.

How technology is transforming live sporting events

New advances in 5G networks and artificial intelligence AI technologies open new opportunities for content creators to create and produce video.

– 5G trials

In December 2019, Sony successfully tested a new concept by live streaming an American soccer game using a camera connected to a 5G network. The result was a demonstration of how 5G technologies provide operators with broad creative possibilities and greater mobility, while reducing the time and cost of setting up equipment. Visitors to Sony’s booth will be able to see a video of the test, as well as a look at the equipment used there. This will include a professional Sony PXW-Z450 camcorder, a device Xperia 5G mmWave, which provides high-speed data transfer from the camera, as well as a prototype transmitter that encodes and transmits high-quality video in real time.

・ AI-powered real-time video analytics

Sony also offers a new video experience that boosts interest in sports thanks to the company’s real-time artificial intelligence AI -based video analytics technology. A table tennis table will be set up at the booth and athletes will be invited. The game will be recorded on several devices, including the POV camera Sony HDC-P50 first-person shooter , as well as cameras equipped with the unique Sony high-speed sensors. Using this image, the system will instantly analyze the players’ positions and ball flight paths, while Deep Learning Technology will be able to recreate the athletes’ positions and postures in a graphic animation format. In addition, the booth will feature a demo showing the number of ball rotations when analyzing video recorded in super slow motion.

New ways to explore your artistic vision through surround technology

– 3D Spatial Reality Technology

Sony’s unique Light Field Display uses high-speed computer vision sensors and facial recognition algorithms to create high-definition three-dimensional scenes unachievable on traditional 3D displays. The new screen can be used to display augmented and virtual reality content, providing the flexibility to create three-dimensional content for a wide variety of categories of professionals – both in the entertainment industry and in product development.

– Virtual production with 3D surround capture

Also at the Sony booth, a virtual movie set will be presented, which is expected to revolutionize the way movies and TV shows are made. It was created by digitizing a part of the Sony Pictures’ territory, followed by photorealistic reconstruction of the volumetric image as a background on the Crystal LED display. This backdrop changes in real time as the camera moves, providing the right perspective and depth to the scene and allowing you to shoot as if the actors and director were on a full movie set. In addition to optimizing performance and enhancing images, it gives actors and directors a sense of being on location, rather than in a hall, which opens up new doors for creative expression.

A professional environment for content creation using large panels with high resolution

It is impossible to ignore the trend of increasing the diagonal of TV sets and the emergence of content in high definition and using HDR Higher Dynamic Range technology. At the same time, creative professionals have a corresponding need for accurate and comprehensive evaluation of their work on professional monitors. In the installation room demonstration with LED Crystal 4K x 2K 220-inch displays, visitors can learn about existing and future video production solutions for film, television show and online content production.

Emotional experience as inspiration

Sony is showcasing new TV models that use technology previously seen in the flagship BRAVIA® MASTER Series TVs. In particular, the new ZH8 line of 8K resolution LCD TVs offers stunning picture quality through the X1™ Ultimate processor, while the Sound-from-Picture Reality™ concept and new Frame Tweeter acoustics deliver a perfect sound experience in a sleek design. BRAVIA’s A8 series OLED TVs now support X-Motion Clarity, which delivers smooth, dynamic scenes while maintaining high brightness. The company’s products allow you to enjoy high quality picture and sound on large screens.

In addition, we’re announcing an expanded list of products supporting 360 Reality Audio, a surround sound technology that first became available in North America and Europe in fall 2019. At the Sony booth, visitors can test out 360 Reality Audio using headphones and smartphones with related streaming services4. In a basic demonstration, the company will show how 360 Reality Audio technology, along with a soundbar and wireless speaker, makes users feel like they’re in the same space as the artists.

For more information about Sony’s booth, visit the CES 2020> page