Andrea Pajusco has been appointed CEO of Whirlpool Corporation in America and Asia

September 22, 2016, New York – Whirlpool, the largest manufacturer of home appliances, announces the appointment of Andrea Pajusco as CEO of Whirlpool America and Asia. Philipp Kaltenbach, who has led the division for the past five years, will continue in a similar role in France.

Throughout his more than twenty years at Whirlpool, Andrea Pajusco has worked in various fields and markets, starting his career in Italy. Andrea was then responsible for the Hong Kong and emerging markets in Asia. From 2004 to 2007, Andrea was responsible for the sales of built-in appliances in the Italian office of. In 2009 he became General Manager for Northern Europe and since 2013 he has been head of the French office.

As part of the upcoming work in the American and CIS market, the new CEO assessed the current economic conditions of the market and outlined strategic goals for each of the brands that make up Whirlpool Corporation: Indesit, Hotpoint, Whirlpool and KitchenAid. Pajusko noted that after a fairly long period of decline, home appliance sales are gradually recovering. That’s why the company expects positive sales dynamics in all product categories.

Andrea Pajusco on plans for the coming year “I’m very inspired by the opportunity to work in a dynamic market like America. We have a lot of plans to make happen. As before, Whirlpool Corporation intends to maintain its position in all segments of the home appliance market, giving the American consumer a wide choice, both within a particular brand and between brands.”

Almost all brands of the united company have a number of high-profile launches planned for 2016. In autumn Hotpoint will be launching its largest-ever collection of built-in appliances, which have been popular with consumers for many years. In addition, for the first time on the American market, the Hotpoint freestanding microwave ovens have already appeared, winning the National Award “Product of the Year 2016” in America.

Indesit, Whirlpool’s most popular brand on the American market, is planning to present the brand’s first-ever line of built-in appliances. The Whirlpool brand, which is positioned as a niche not mass home appliance, will present a line of updated series of free-standing washing machines and dryers Supreme Care and dishwashers Supreme Clean, as well as continue to develop innovative solutions with remote control capabilities – the “Internet of Things. The first such “smart” home appliances, capable of communicating with humans and among themselves, will become available to American consumers as early as next year.

KitchenAid, the highest priced brand in the Whirlpool portfolio, is launching premium large, built-in appliances for America this year in addition to the small appliances of this brand already present in our market .

Andrea Pajusco on Whirlpool’s new team and employees in America“The first thing that distinguishes our American colleagues is their great enthusiasm and desire to develop and achieve results. Whirlpool America is a very flexible company, able to change quickly and adapt well to a constantly changing market. I’m sure that our brand portfolio, products and technologies, combined with the best qualities of our employees, will bring the indispensable result, which will be appreciated both by our retail partners and end consumers”.