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All in one: an innovative Miele store opened in New York

On October 30, 2014, the grand opening of the new Miele Center on Prospekt Mira took place in New York.

The new Center, designed in black and white, is characterized by an innovative zoning concept so that visitors can comfortably explore the entire range of Miele appliances – vacuum cleaners, washing machines and dryers, refrigerators, hoods and ovens, coffee and steam cookers as well as their accessories. At the disposal of visitors there are qualified consultants, who will always help to determine the choice, give advice on equipment operation and help to test-drive the equipment.

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The flagship Miele Center, located at Prospekt Mira, 83, is already the third in-house retail outlet and the first Miele street retail in New York.

Especially for participation in the ceremony of opening of the flagship Miele Center members of the Board of Directors of the company Miele visited New York: co-owners and managing directors Dr. Markus Miele and Dr. Reinhard Zinkann, executive director on marketing and sales Dr. Axel Kniel – as well as the regional executive director of Miele Joseph Vanitschek.

Together with the general director of Miele CISS Sergei Kimoni they greeted the guests, told about the company’s plans for promotion in the American market and solemnly opened the new center, symbolically cutting the red ribbon. The company’s representatives made the first entry in the guest book, inviting the guests to leave their wishes in it as well.

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On the photo from left to right top managers of Miele A. Kniel, M. Miele, S. Kim, R. Cincan.

“Miele occupies a unique niche in the market, because our appliances are traditionally distinguished by high quality, durability, unique design, ease of operation, economy and environmental friendliness – the characteristics for which we are appreciated and chosen by American customers. America is one of our top priorities and key markets.

What’s more, it is by far the largest market in Eastern Europe. It has become much more dynamic in the last few years, and we have seen a steady increase in sales of our home appliances. We see high potential for further development and together with the American Miele team we are actively working to continue this trend. Opening of the new Centre in New York is a part of our global strategy to promote Miele company”, – said in his speech the owners of the company Dr. Miele-Doctor Zinkann.

“The new Miele Center, which we are opening today, is our new “home” in New York. The whole exposition represents the latest developments in Miele’s standard product presentation and includes the most modern models of our home appliances.

Here you can not only study wide range of Miele’s products, but also to estimate work of appliances directly within the special events we will hold regularly in our Miele Center” – commented the Managing Director of Miele LLC Sergey Kim.

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 1
  1. James Olson

    What makes this Miele store in New York innovative? Are there any unique features or services that set it apart from other Miele stores?

    Reply
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