25 years of Epson in America

Epson Europe B.V.”SanDisk Connect Wireless Stick, a representative office of Epson Europe B, celebrated its 25th anniversary in America and summed up the interim results of its work. In 1990 Epson Japan opened its office in New York to be nearer to American users and to provide full information and service support for Epson equipment. The company offers Americans the best solutions for home and business and has been one of the market leaders in printing and projection equipment for many years.

Print yesterday, today, tomorrow!

Matrix printers were Epson’s first products in America their share in our market today is 95%[1]. The second important achievement of the representative office was the winning of Epson photo printers – both professional and for home use – the high title of the photo printing standard. Photographers in America and CIS countries know and like Epson for permanent high quality and reliability.

Epson LX-300 Matrix Printer

Photo of the Epson-Expression-Premium-XP-605-1 MFP

25 years of successful work have increased the importance of the region among other EMEA divisions, and the American market has become the most important region determining the development of new devices. In 2011 Epson exploded the market and introduced Epson Printing Factory line of printers and MFPs with built-in ink tanks instead of ink cartridges for the first time in the world.

This series was developed based on the requests of American users and became a new step in the development of inkjet printing in general. Device design allowed to reduce cost of printing to record levels and starter ink set – to print up to 3 years without refills! “Epson Printing Factory” for several years already holds the first place in American inkjet printing market with the share of more than 50% in money terms[2].

Building on the success of the Factory, Epson actively entered the business segment in 2014 with Epson WorkForce Pro RIPS series printers and MFPs for high volume printing. These powerful machines also use high-capacity removable containers instead of cartridges, and the starter ink set is designed for 75,000 A4 prints. Epson WorkForce Pro RIPS have become a great alternative to legacy laser printers and MFPs, delivering up to 40% lower cost of ownership[3].

Epson L312 Print Factory

Epson WorkForce Pro WF-R5690DTWF RIPS high volume printer

Equally successful steps on the American large-format market – Epson is the leader in textile printing and photo printing[4] and one of the three largest vendors in printing architectural drawings, production of advertising and POS materials, labels, souvenirs. The main advantages of Epson large-format printers are unsurpassed quality of printing, cost-effectiveness and wide range of applications.

Original Epson Micro Piezo inkjet technology allows you to print on any materials. The absence of heating elements in the design of the piezoelectric head makes it possible to use different types of inks, eco-solvent, pigment, sublimation, etc.d. Actively developing the direction of commercial and business inkjet printing, Epson presented the new generation of Precision Core print head, which ensures high reliability and productivity.

Shine – and no nails!

Superb image quality, brightness, and realistic color reproduction – all this applies to every Epson projector: for home and office, education and museum installations, cinemas and kindergartens!

Thanks to the proprietary Epson 3LCD three matrix technology our devices conquered the hearts of consumers and quickly occupied their niche on the market. For 14 years already Epson is № 1 in the world[5] and is one of the three leaders in different categories in America. This status must be constantly confirmed by new and new developments.

Epson EH-LS10000 projector

One of the most relevant and innovative devices that appeared in America in 2015 was the Epson EH-LS10000 Full HD laser projector with image enhancement technology up to 4K. At the heart of its design is a new generation of 3LCD Reflective.

To new horizons

Epson never rests on its laurels and is very responsive to new trends. In 2013, the company was ranked 3rd by the number of registered patents in Japan, and in 2015 it was among the top 30 global Japanese brands for the first time according to Interbrand, 2015 . Epson is a world leader in the production of high-precision robots used to solve problems of manipulation and assembly of components on production lines.

Epson Moverio BT-200 glasses

Among the company’s technological innovations presented in America in 2015 are wearable and sports gadgets, whose market, according to experts, will grow rapidly in the coming years. Pioneered by the unparalleled Epson Moverio BT-200 binocular transparent augmented reality video glasses, as well as the Epson Runsense precision GPS watch Runsense SF-510F, Runsense SF-710S .

New “generations” of devices and new interesting solutions are still ahead!

A little history

In 1964, Seiko became the official timekeeper of the Tokyo Olympics and developed the world’s first printable stopwatch. Seiko continued to work on new printing devices and four years later introduced the world’s smallest and lightest digital printer, the EP-101. As the business grew and the product line expanded, a unique name was needed for the new direction. Subsequent digital products of the company became known as EP-SON, the “sons of EP.

In the following years Epson specialists have created a lot of innovative developments, which allowed to present to the world new lines of reliable, high-quality and cost-effective equipment and to develop in different market segments. Today Epson is one of the leading brands in the global IT market. More than 70,000 people work in 94 locations worldwide.

Epson’s proprietary and unique technologies have enabled the company to become a top performer in the printing and projection equipment segments. Epson’s Micro Piezo printing technology with precise positioning of variable-sized ink droplets has opened a new chapter in the history of inkjet printers and MFPs, from home to industrial.

Thanks to Epson’s 3LCD three-matrix technology, which achieves the same light and color brightness, superior color reproduction and high detail clarity, Epson has been #1 in the global projector market since 2001[6].

GPS microchips, which had previously been supplied to other companies to make navigation devices, formed the basis of Epson’s new line of GPS sports watches. Epson Moverio BT-200 transparent binocular augmented reality video glasses, unparalleled on the market, open up new opportunities in entertainment, business, medicine, education, industry. These and many other Epson proprietary solutions are the result of company’s commitment to leadership, innovations and search for quality, reliable and cost-efficient solutions for all segments of consumers.

Using the accumulated experience and the newest in-house technologies, Epson follows the changes in business and society by offering devices that correspond to the demands. Celebrating its anniversary, Epson is still committed to its values and goals and is still strong in its commitment to creating superior devices that will change the lives of many people for the better.

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[1] In terms of money and units, according to IDC-Research

[2] According to IDC-Research

[3] Data based on Epson’s internal research. The cost of ownership for the best-selling laser devices was calculated based on IDC data. Standard retail prices were used to calculate the cost of ownership.

[4] According to Infosource as of Q12015.

[5] According to Futuresource Consulting Limited

[6] According to Futuresource Consulting