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2015: THE WHIRLPOOL GROUP EXHIBITED FOR THE FIRST TIME AT THE IFA TRADE FAIR IN BERLIN

Berlin, September 3, 2015 ā€“ With the acquisition of the Indesit Company, Whirlpool Corporation, with more than a century of history, has become Europeā€™s largest manufacturer of home appliances, occupying a leading position in the markets of five major European countries ā€“ Great Britain, Italy, France, Poland and America. In this new status, the Whirlpool Group is preparing to exhibit for the first time at IFA with all five of its brands with a distinct identity but which complement each other ā€“ KitchenAid, Bauknecht, Whirlpool, Hotpoint and Indesit. They all share the same concept: ā€œ24 hours, Life in one dayā€.

Indesit

Indesit

The 24 Hours, Life in a Day Concept

People. Their lives, their needs and their dreams. This is the focus of the Whirlpool Groupā€™s five brands, united by a single goal: to make every day special, to generate new emotions and discoveries, to make the ordinary extraordinary. Every life story ā€“ even the simplest ā€“ is worth telling, and every consumer is undoubtedly its main character.

All of this led to the Whirlpool Group booth concept at IFA 2015, which is ā€œ24 Hours, Life in a Day.ā€. The stand will be not just an exhibition area, but a place where the companyā€™s exposition will unfold stories of everyday life, immersing visitors in an atmosphere filled with impressive effects. The booth space and the time loop covering all 24 hours will be narrative elements that help visitors get to know each brand. The walls with video projections, screens, design elements, expositions of household appliances and live shows will create a multifaceted and interactive picture that will show how the companyā€™s excellent brands change lives for the better ā€“ every hour, every day.

Big kitchen appliances
Whirlpool
Hotpoint-Ariston
Small appliances for the kitchen
Indesit
Large appliances for the kitchen
Built-in appliances

Five major brands

For the first time, the IFA will give its visitors the opportunity to explore the brand world of the Whirlpool Group, to get acquainted with new products and futuristic projects and to taste the true essence of each brand in the companyā€™s portfolio.

Since its introduction in 1919, KitchenAid, the premium brand for the entire range of kitchen appliances, has continuously offered passionate cooks the perfect technical solutions to help them develop their talents, as well as a full range of large and small appliances, baking appliances, cookware and accessories that perfectly combine professional performance, iconic design and a carefully thought-out design of the highest quality.

At IFA 2015, KitchenAid introduced new products:

Bespoke stainless steel worktop units express the KitchenAid spirit at its best ā€“ professional workmanship, top quality and iconic design ā€“ and are the basis for luxurious kitchens that are individually and only one-of-a-kind.

The new Side By Side European fridge-freezer gives you complete freedom in arranging your kitchen space: you have the choice between a free-standing model, a flush-mounted model with a hinged door that has two degrees of freedom for perfect integration with the front, or a fully integrated version where your Side By Side blends in with your kitchen without a single joint.

The Artisan food processor, the new clever all-in-one model for beginners and professionals alike. 12 different functions enable the Artisan food processor to replace several appliances at once: it can chop, crush, mince, mix, whip, emulsify and purĆ©e, knead, boil, steam and stew ā€“ all at the push of a button.

The new Artisan blender with magnetic drive technology has set a new standard in blenders: this appliance with a 1.75 l diamond-shaped jug uses a powerful whirling magnetic field to drive the blades, ensuring fast and thorough blending. Efficient multi-directional blade system combined with a powerful electric motor with a peak output of.2.0 l.with., Ensures full ingredient hit on the blades for fast, fine mixing. This makes the Artisan blender one of the fastest and most efficient appliances on the market.

Whirlpool brand products are always in the forefront of innovation and are therefore highly regarded by consumers all the time. The Whirlpool appliances on display at the IFA showcased the brandā€™s mission.

At the IFA, the brand is proud to present:

Their new technology 6THSENSE LIVE, used in a range of appliances: The fridge, washer-dryer and dishwasher communicate directly with the user and communicate with each other. These models can be controlled via an app developed by Whirlpool and applicable to both iOS and Android gadgets. It gives a step-by-step guide in using the household appliance, acting as an interface with enhanced features and unique new functions not available in the previous generation models, allowing you to control your appliances at any time and from any place. This unique collection includes the Whirlpool Supreme NoFrost refrigerator, Supreme Care washer and dryer, and PowerClean dishwasher.

After the absolute premiere of the Jet Chief microwave oven, Whirlpool experts developed the new MAX Chocolate microwave ovens. Technology 6TH SENSE and the exclusive Crisp function further expand the possibilities of the appliances. The noveltiesā€™ simple user interface and intuitive control panel provide complete feedback between users and the microwave oven. The stylish and modern MAX Chocolate collection is an excellent combination of not only technology and innovation, but also design: the rounded shape of these appliances makes them completely unique in the market.

Whirlpoolā€™s SmartCook collection of induction cooktops is completely new to the built-in appliance market. Precise temperature control sensors, unique cooking programs and flexible heat zones are great for keen cooks and perfectionists.

Using Technology 6TH SENSE, the SmartCook series were the first models on the market with these features. SmartCook Core+ models are the first cooktops with cooking programs.

After its highly acclaimed debut at the IFA in 2014, the Bauknecht brand will be exhibiting in Berlin for the first time this year as part of the Whirlpool Group.

Bauknecht will be presenting new products at the IFA 2015:

Bauknecht combines its innovative washing and drying technologies in one appliance ā€“ and the result is a perfect and comprehensive care for textiles. The new washer-dryer is economical and gentle on fabric, including wool. Thanks to its ProSilent electric motor, laundry is washed and spun with low noise and vibration levels. SoftMove Technology protects fabric fibres by means of a special rotating drum for each programme, whilst SteamCare superbly freshens and steam straightens clothes.

Another innovation in washing machines is the new top-loading range ZEN: despite its compact size ā€“ just 40 centimetres wide, the machine has all the advantages of full-sized models. With a drum capacity of up to 7 kilograms, it can even handle quite large loads of laundry. Technology that uses special sensors, allows the machine to determine the load size of laundry and adjust the washing program accordingly, thus saving up to 50% of water, energy and time.

Hotpoint is an attractive and time-tested brand, allowing you to choose your own way of doing things at home. An in-depth knowledge and understanding of consumersā€™ needs is the basis for creating totally innovative and intelligent appliances, characterized by exceptionally high performance, advanced capabilities and a unique and refined design.

At IFA 2015, the new Hotpoint brand is presented:

The new generation of multi-door fridge-freezers: With a new technology and a large interior volume of 385 l and a width of 70 cm, the multi-temperature zone fridge-freezer provides the perfect conditions to preserve the original freshness and taste of the food while freezing and thawing, without giving up space.

The new MTZ fridge-freezer has been designed according to the key standards of Hotpoint technology: excellence of performance, versatility and refined design. It combines the innovation, the technology, the concise design and the outstanding performance of these appliances.

Another new addition to the brandā€™s range of storage solutions: The new Hotpoint DAY 1 fridge-freezer range extends the nutritional value of food for up to 14 days. Even the most delicate products are guaranteed longer-lasting freshness thanks to the ethylene filter, which prevents the development of mold and germs.

The Save Defrost mode allows you to defrost food by keeping it at a low temperature 4 Ā°C , which prevents the multiplication of bacteria and prevents damage to cellular tissue. And finally, Hotpoint takes care of frozen food: it is the innovative Super Freeze technology and the technology that allows you to freeze food even if it has just been cooked.

Similarly, Hotpoint presents an innovative washing machine capable of fulfilling the most important needs of consumers, brilliantly fulfilling their individual needs: removing stubborn dirt from clothes without damaging either the fibres or the environment, keeping clothes clean and without wasting energy, all with the best quality, in a single device. A veritable washing revolution, the machine does it efficiently, even at low temperatures, removing over 100 types of stains at just 20Ā°C and preserving color and texture: this is possible through the combined use of Direct Injection and Digital Motion technology.

Hotpoint presents another innovation in washing machines: Aqualtis Colour Care. With the Aqualtis Colour Care washer-dryer, Hotpoint has reinvented the idea of laundry care: Its Multi Colour programme not only removes dirt but also protects the whiteness and brightness of the fabric. This model is distinguished both by its distinctive design and by its excellent functionality, which prevents the loss of brightness in colored fabrics.

There are innovations from the brand in the kitchen as well: Hotpoint presents a new collection of premium ovens capable not only of ensuring perfect cooking results, but also of making the consumer happy while using them. The new ovens guarantee great results and offer unbeatable performance by using the latest innovations and cutting edge technology. The modern electronics and the Multiflow system that heats evenly every inch of the cavity and keeps the temperature constant, makes the food tastier and juicier and the crust crispier. Modes are available with or without preheating of the cavity.

The Indesit brand offers solutions that can make life easier and more pleasant for the whole family.

At the IFA it comes with a new range of reliable and practical home appliances:

Indesit introduces the first oven on the market that allows you to cook effortlessly and with great results, always to your expectations, without the risk of making a mistake. Thanks to the precise temperature control at all times, plus the exclusive Turn&Cook function, everyone can cook without having to worry about choosing the right programme. The user friendly design of the oven makes it easy to use thanks to the large digital display and the program menu with easy navigation.

The new Indesit coolers have the power to satisfy the most important needs of a family: they are easy to use and the adjustable and movable interior zones allow you to create the space you need for all your products to keep them safe. High performance is achieved by a combination of solutions like Flexi use box, No Frost system, freezer compartment drawers and Multi Task zone. NoFrost saves all your food in the best way, even without being packed in advance. The newFlexiusebox is an exclusive container for optimal food storage that is easy to remove and then set on two levels of height.

More space for your dishes, more programs to suit all your needs and greater savings on water and energy consumption, these are the main benefits of the new Indesit dishwasher, designed to meet the everyday needs of your family, with practical solutions that will reduce your time, effort and money. The innovative eXtra wash cycle is a unique program that allows you to wash even large dishes. New water sprays are designed to deliver the best possible water spray to every corner of the machineā€™s interior.

Indesit introduces My Time, a new range of home appliances designed for people whose day is jam-packed with things to do and who are always short of time. So they need practical solutions that save time and money with a minimum of worry. The new range includes innovative appliances ā€“ washing machines and washer-dryers ā€“ that have excellent features and a unique design.

The new Indesit Innex washer/dryer offers the best solution for every day: washing and drying in one go. One touch of a button to turn the machine on, select the program and activate the cycle of daily washing and drying. Innex also has many other advantages. The marketā€™s largest hatch makes loading laundry into the drum easier. The Airfresh program is the fastest way to freshen up your clothes in 30 minutes, and you can choose from Workwear, Food and Leisure modes to wash your clothes with minimal energy consumption.

Small appliances for the kitchen

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John Techno

Greetings, everyone! I am John Techno, and my expedition in the realm of household appliances has been a thrilling adventure spanning over 30 years. What began as a curiosity about the mechanics of these everyday marvels transformed into a fulfilling career journey.

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Comments: 2
  1. Rhiannon

    What were some of the highlights from the Whirlpool Groupā€™s exhibition at the IFA Trade Fair in Berlin in 2015?

    Reply
  2. David Baker

    What products did the Whirlpool Group showcase at the IFA Trade Fair in Berlin in 2015?

    Reply
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